Our previous article focussed on LinkedIn and how to setup your profile. This article moves away from LinkedIn and onto Twitter. So how can you use Twitter to benefit your business? Here is a high level step by step guide to getting setup and then making use of Twitter as an on-going Internet Marketing tool. 

Getting Started with Twitter

First of all, you need to register for an account on the Twitter website. First off, register your personal / company username immediately on Twitter before it becomes unavailable. The more popular a platform becomes, fewer username handles become available.

If you are completely new to Twitter, after you have registered your main Twitter account, don’t touch it. Yep, you heard me correctly! Why? If this is going to be your main Twitter account, you want to avoid looking like a complete novice in front of those already using Twitter as you could damage your reputation, leading to… yep, you’ve guessed it… lost opportunities! And we don’t like lost opportunities!

For this reason, setting up a “test” account for you to mess around with is a good idea. This relieves any pressure to understand the whole thing from Day 1. Spend some time looking around and following people to see how they use Twitter etc…

Setup Your Twitter Profile

Assuming you’re ready to roll with your main Twitter account though, you will need to setup your profile effectively. Don’t forget to:

1. Upload a profile picture (ideally your personal photo or a company logo)
2. Add an informative description. What you do, and where you do it!
3. Link to your website. Silly not to.

Grow Your Network of Twitter Followers

The next steps involve growing your network and actually tweeting. 

So how do you grow your number of followers? A good starting point is to follow people you know. Also, follow people you don’t know but who are tweeting about relevant subjects to you or who are prospective customers (e.g. people who are local to you - can be effective in connecting with new people just around the corner from you). 

You can also include your Twitter account on business cards, other stationery, email footers / signatures. Growing your network of connections on Social Media platforms is an ongoing process so have fun promoting yourself to other Twitter users! But remember, don’t SPAM and don’t force Twitter upon prople who aren’t ready for it yet!

What to Tweet?

But what should we tweet about? Twitter is all about tweeting… suprisingly! You won’t be able to grow your network very effectively if you don’t tweet anything or if you only tweet spammy sales messages. Here are some ideas of what you can tweet about:

1. Latest news within your industry
2. Useful tips & hints
3. Tasteful humour. Show that you’re human!!
4. Interesting quotes or phrases (use sparingly)
5. Be social - say hello, good morning and goodnight!
6. What you’re up to (preferably related to your profession, rather than your daily eating habits!)
7. Listen and engage - read other people’s tweets (listen) and respond with @ replies that either express gratitude or agreement with their thoughts (engage). It’s not worth picking fights on Twitter, but politely putting across your own thoughts on a topic can be a great way to start a discussion.

Hope these points proved informative. Part 4 of our “Social Media Marketing” series will be coming soon.

Want to learn more? Talk to us!

Tel: +44 (0)1494 259 141

Email: info@acuras.co.uk 

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