Social Media: Different Applications in Business
Here’s a brain dump of a few ways that Social Media can be applied in business (large and small):
- Managing customer relations, dealing with complaints and ensuring customer satisfaction - more applicable to the larger companies with a large customer base
- Strengthening brand loyalty, making special offers available to users who engage with the company through social media
- Increasing exposure and website traffic by posting useful links and tips to Twitter for example which people can click through to your website from
- Networking and connecting with people for new business opportunities - Twitter can be great for freelancers or directors of small companies looking to expand their network and connect with other businesses locally, nationally, and internationally
Would welcome your comments on other applications of Social Media in business or links to related articles…
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