Making the business case for Social Media is an important discussion to be had, but we will leave the details of that to another post! Assuming you are on board with the Social Media business concept, how do you get your feet wet?
Well, a good starting point is to get your accounts set up across the main social networking and social media sites. You definitely need to think carefully about your social media strategy before launching into the Social Media world guns blazing! That said, it is definitely recommended to get your profiles registered across the main social media sites in order to secure your brand identity / business name.
This is particularly important if you have a well known brand. Cyber squatting doesn’t necessarily only apply to domain names, so it is wise to reserve your profiles before anyone else does! So here’s a short-list of the sites to get started on (in no particular order):
- YouTube
- Flickr
Obviously there are a vast number of other social networking sites, not all of which will be relevant to your business or target market. http://namechk.com gives you an idea of how many there are out there, and you can check whether your username / profile name is available across them all. Handy tool!
If you are just getting started out in Social Media, hope this article proved useful as a very basic introduction to registering your profiles. That’s just the beginning though. As mentioned before, you will need to consider your social media strategy (i.e. what you want to get out of it). Within this strategy, you will need to optimise your social media profiles, connect with other users, create positive social engagement, manage relationships with existing and potential customers, and more…
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