SEO, Web Design & Marketing, High Wycombe

Jan 13

7 Social Media & SEO Tactics Businesses Will Adopt in 2012

social-media-trends-2012What will happen in the year ahead? I’m no fan of making predictions, but there are some major social media tactics that we can expect to affect businesses in 2012. Some of these tactics already have been adopted by select companies, but this year we’ll see mass adoption of these tactics by businesses of all sizes.

1. Social Listening for Marketing Intelligence

Last year we saw a plethora of new technology platforms that moved social media monitoring and started crunching some sophisticated data to gauge sentiment to drive marketing campaigns.

In my view, 2012 will be a year where businesses will take a step forward from simply looking at company mentions, debatable “sentiments”, and arguable influencer scores, and instead move toward combining all disparate social data to form a marketing intelligence that drives future marketing campaigns. Quite a few tools are doing this already, but expect to see more.

Marketers will no longer be tongue tied when asked by C-suite “mentions on social media…so what?” Instead, platforms will help marketers make smarter marketing decisions based on social listening.

2. Facebook – Advertisers and Brands will Focus More on Profitability

With Facebook on pace for a billion users, playtime is over. Businesses had in the past put lot of emphasis on the somewhat superficial numbers like number of Facebook fans without taking into account the quality of that fan acquired. What we’ll see instead in 2012 is businesses focusing more on profitability and a laser-sharp ROI focus when it comes to Facebook contests, Facebook ads, and Facebook only promotion.

Businesses will also realize that there is more to Facebook than measuring a linear conversion path from a fan to a paid customer. Marketers will be open to measure non-linear path of ROI measurement like creating Facebook-only promos to drive offline traffic. Retailers are a classic example, where lots of buzz and Facebook-only promotions will be done to drive foot traffic into retail stores. Besides large retailers, we’ll see an increasing number of small and medium-sized businesses adopt this strategy.

Advertisers will start measuring their Facebook Ads campaigns based on profitability that either helps generate revenues or supports in some kind of cost savings. Brian Carter’s new book “The Like Economy: How Businesses Make Money with Facebook” is an excellent resource.

3. Google+ - Pedal to the Metal

Google will aggressively roll out new features to Google+ and make Google+ pages more business-friendly. The biggest advantage Google has is its integration with other Google properties, like in its search engine results pages, in paid search ads, Google Reader, YouTube, etc.

Google also put a great internal focus on social last year by restructuring its employee bonus and salary structure based on Google’s success on social. This internal focus ensures that everyone inside the Googleplex thinks of social all the time. So, this internal focus with external push to consumers could make 2012 a year of Google+.

4. Quality Content

We all appreciate the importance of quality content – content that is engaging, relevant, and unique to the user.

Over the past few years, we’ve seen this mad rush (and budget) from companies to create content with the sole purpose of creating content for SEO. But we all know what happened to that with Google’s Panda update! So, in retrospect, Panda was a timely and much needed update from Google.

Instead, what we’ll see in 2012 is a more structured approach by businesses to create content that focuses on provides unique value to readers resulting in higher engagement levels with their community members. We’ll see a more holistic approach from businesses with content, whether it’s videos, how-to content pieces, or other types of content.

5. Community Building

As marketers get sophisticated with planning and measuring their campaigns, we’ll find businesses paying close attention to their existing community members. An increased emphasis will be placed on building an engaged community as opposed to simply amassing numbers. This means community managers must energize their community members as well as engage members for a variety of things like product development, market research, and special product discounts, to name a few.

Community building and management is all about people, content, and consistency. This tactic will be widely adopted in 2012 and will become an integral part of community management.

6. Social, Local, Mobile (SoLoMo)

SoLoMo – the social, local, and mobile triumvirate, will get a strong hold in 2012 with more integrated campaigns combining social media with local offers involving mobile devices. Essentially, socially advocated mobile content has the potential to boost brand loyalty, and this can boost sales among nearby on-the-go shoppers.

Top daily deals sites like Groupon and LivingSocial are perfect examples of this where they using deals to drive local sales. Foursquare is perfectly positioned for this SoLoMo tactic. We’ll see more local merchants signing up with Foursquare.

7. Social Media Drives SEO

Traditional on-page SEO factors will still hold true since it’s all about making your content search friendly, but what we’ll see in 2012 and beyond is strong social media sharing activities will drive SEO results. Last year we witnessed Google’s push to integrate social results into its SERP’s (and the newly launched Search Plus Your World update) and the Facebook-Bing partnership.

Ultimately, SEO will win because conversions will be higher (and relatively straightforward to measure) on organic search. As a result, more businesses will ensure closer collaboration between their search and social teams.

Summary

It’s easy to get overwhelmed with the rapidly evolving social media and search landscape. Social and search are also closely intertwined so pushing on few tactics above will impact other tactics as well.

Over to you now: what other tactics do you think we’ll see businesses adopt in 2012?

Register now for SES London 2012, the Leading Search & Social Marketing Event, taking place 20-24 February, 2012. SES Conference & Expo features presentations and panel discussions that cover all aspects of search engine-related promotion. Hurry, early bird rate expires February 3!

Posted via email from High Wycombe Internet Marketing | Comment »

7 Social Media & SEO Tactics Businesses Will Adopt in 2012

social-media-trends-2012What will happen in the year ahead? I’m no fan of making predictions, but there are some major social media tactics that we can expect to affect businesses in 2012. Some of these tactics already have been adopted by select companies, but this year we’ll see mass adoption of these tactics by businesses of all sizes.

1. Social Listening for Marketing Intelligence

Last year we saw a plethora of new technology platforms that moved social media monitoring and started crunching some sophisticated data to gauge sentiment to drive marketing campaigns.

In my view, 2012 will be a year where businesses will take a step forward from simply looking at company mentions, debatable “sentiments”, and arguable influencer scores, and instead move toward combining all disparate social data to form a marketing intelligence that drives future marketing campaigns. Quite a few tools are doing this already, but expect to see more.

Marketers will no longer be tongue tied when asked by C-suite “mentions on social media…so what?” Instead, platforms will help marketers make smarter marketing decisions based on social listening.

2. Facebook – Advertisers and Brands will Focus More on Profitability

With Facebook on pace for a billion users, playtime is over. Businesses had in the past put lot of emphasis on the somewhat superficial numbers like number of Facebook fans without taking into account the quality of that fan acquired. What we’ll see instead in 2012 is businesses focusing more on profitability and a laser-sharp ROI focus when it comes to Facebook contests, Facebook ads, and Facebook only promotion.

Businesses will also realize that there is more to Facebook than measuring a linear conversion path from a fan to a paid customer. Marketers will be open to measure non-linear path of ROI measurement like creating Facebook-only promos to drive offline traffic. Retailers are a classic example, where lots of buzz and Facebook-only promotions will be done to drive foot traffic into retail stores. Besides large retailers, we’ll see an increasing number of small and medium-sized businesses adopt this strategy.

Advertisers will start measuring their Facebook Ads campaigns based on profitability that either helps generate revenues or supports in some kind of cost savings. Brian Carter’s new book “The Like Economy: How Businesses Make Money with Facebook” is an excellent resource.

3. Google+ - Pedal to the Metal

Google will aggressively roll out new features to Google+ and make Google+ pages more business-friendly. The biggest advantage Google has is its integration with other Google properties, like in its search engine results pages, in paid search ads, Google Reader, YouTube, etc.

Google also put a great internal focus on social last year by restructuring its employee bonus and salary structure based on Google’s success on social. This internal focus ensures that everyone inside the Googleplex thinks of social all the time. So, this internal focus with external push to consumers could make 2012 a year of Google+.

4. Quality Content

We all appreciate the importance of quality content – content that is engaging, relevant, and unique to the user.

Over the past few years, we’ve seen this mad rush (and budget) from companies to create content with the sole purpose of creating content for SEO. But we all know what happened to that with Google’s Panda update! So, in retrospect, Panda was a timely and much needed update from Google.

Instead, what we’ll see in 2012 is a more structured approach by businesses to create content that focuses on provides unique value to readers resulting in higher engagement levels with their community members. We’ll see a more holistic approach from businesses with content, whether it’s videos, how-to content pieces, or other types of content.

5. Community Building

As marketers get sophisticated with planning and measuring their campaigns, we’ll find businesses paying close attention to their existing community members. An increased emphasis will be placed on building an engaged community as opposed to simply amassing numbers. This means community managers must energize their community members as well as engage members for a variety of things like product development, market research, and special product discounts, to name a few.

Community building and management is all about people, content, and consistency. This tactic will be widely adopted in 2012 and will become an integral part of community management.

6. Social, Local, Mobile (SoLoMo)

SoLoMo – the social, local, and mobile triumvirate, will get a strong hold in 2012 with more integrated campaigns combining social media with local offers involving mobile devices. Essentially, socially advocated mobile content has the potential to boost brand loyalty, and this can boost sales among nearby on-the-go shoppers.

Top daily deals sites like Groupon and LivingSocial are perfect examples of this where they using deals to drive local sales. Foursquare is perfectly positioned for this SoLoMo tactic. We’ll see more local merchants signing up with Foursquare.

7. Social Media Drives SEO

Traditional on-page SEO factors will still hold true since it’s all about making your content search friendly, but what we’ll see in 2012 and beyond is strong social media sharing activities will drive SEO results. Last year we witnessed Google’s push to integrate social results into its SERP’s (and the newly launched Search Plus Your World update) and the Facebook-Bing partnership.

Ultimately, SEO will win because conversions will be higher (and relatively straightforward to measure) on organic search. As a result, more businesses will ensure closer collaboration between their search and social teams.

Summary

It’s easy to get overwhelmed with the rapidly evolving social media and search landscape. Social and search are also closely intertwined so pushing on few tactics above will impact other tactics as well.

Over to you now: what other tactics do you think we’ll see businesses adopt in 2012?

Register now for SES London 2012, the Leading Search & Social Marketing Event, taking place 20-24 February, 2012. SES Conference & Expo features presentations and panel discussions that cover all aspects of search engine-related promotion. Hurry, early bird rate expires February 3!

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Oct 20

Exhibiting at the Wycombe Business Expo 2011

Good news everyone! We will be exhibiting (as BeSeen Marketing) at the 2011 Wycombe Business Expo on Fri 28th Oct.

Visit http://www.wycombebusinessexpo.com for more information.

Look forward to seeing you there!

2011_flyer

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Oct 01

BeSeen Marketing, Telephone Change, New Support System & other news…

Be_seen_marque_reverse_rgb


Hello all!

Hope everyone’s keeping well. I’m writing this just before I jump on a plane for a week’s holiday. Looking forward to it immensely! I’m back in the office on the 12th of October but my colleague Hayley will be pleased to help out with any queries or problems that arise while I am away. You can contact Hayley or any of my other colleagues on the office line: 01494 678671.

In other news, plenty has been happening recently! Keep reading…

Telephone Number & The New Company

I setup “BeSeen Marketing Ltd” at the start of this year and our new website will be going live very soon (he says!). We’ll be sure to let everyone know when it is online so watch this space! As mentioned above, the BeSeen Marketing office landline is 01494 678671 (my old number 01494 259141 is no longer in use).

The main changes between Acuras Ltd and BeSeen Marketing are:

So as you can see, things are moving in the right direction and we’re excited about the future of the business. Thanks for being part of the journey!

New Support System

As part of on-going improvements to our business, we have introduced a new support system which helps streamline support requests with the minimum of hassle. For any support issues or change requests, customers can now email us on a designated email address and a ticket will be autoamtically created. The relevant staff member will be assigned to the ticket depending on whether it is a server issue for example or a change request / bug.

The great thing about the system (in our opinion) is that all communication can be done via email i.e. you can reply by email to a ticket comment alert and it will be logged on the ticket notes automatically.

We provide this support service inclusive of our web hosting packages but we also are starting to offer monthly / annual maintenance services which add even greater value to what we do. If you’d like to learn more, please drop me a line by email, phone or tweet me!

Anyway, that’s all for now! Look forward to catching up with you soon, and thanks for reading!

Jon

Twitter: @iamjonjackson
Linkedin: linkedin.com/in/iamjonjackson

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Aug 27

How Google makes improvements to its search algorithm (Video)

Google makes 500+ tweaks and improvements to its search engine algorithm every year. Based on scientific analysis, and real user feedback, these improvements drive Google’s search features and underlying algorithms.

Enjoy the video!

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Aug 23

Android Mobile App Development with Phonegap & Eclipse

The importance of mobile apps and the mobile web is clearly indicated by the pervasive nature of mobiles and smartphones in today’s world. When developing websites or apps for mobiles, there are two main approaches:

  1. Mobile Web Applications - effectively a website, or web application, optimised for use on mobiles
  2. Native Mobile Apps - apps that are downloaded onto your mobile device and use the native features of the phone

There is in fact a third approach which is a hybrid development style of the above two options. Mobile app platforms / frameworks such as PhoneGap, jQTouch and Sencha Touch allow you to author “native” applications with web technologies (HTML5, Javascript). There are pros and cons to this approach and some further reading is available below on this topic…

Web vs. Native Mobile App? Forrester Says Do Both

Is HTML5 Ready for Prime Time vs. Native? (Mobile App Development)

How Are Native Mobile Apps Better? Help Me List the Ways…

That said, we played around with PhoneGap and the Eclipse IDE briefly and thought we’d share some screenshots with you of the Android Emulator.

Until next time!

Android-emulator-loading Android-app-tel Android-apps Android-hello

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Jun 01

Social Media and your Digital Footprint

Digital-footprint-social-media
Article contributed by Pauleen Craknell

 

To quote @markshaw, “Twitter is about real people, talking about real stuff, in real time”

This means we all talk about things we feel at that moment, so if we are in good spirits this shines through our stream and if we are in bad form we tend to express it too. What about when a client has irritated us, or we have had a bad day, or feeling blue and fancy a ‘tipple of beverage’ not forgetting we sometimes feel playful or prank-ful and express this emotion in many ways. What about debates, discussions on trending topics and our views? after all we are real people are we not?

Social platforms whether Facebook or Twitter encourage us by their very nature to be ‘real’ as do many of the users of these platforms. How many times can you recall a tweeter saying, “I’m sick of broadcasters” or “Not real people” what about the tweets that say, “Be real or get off” (get off replacing a more frank expression) There is without doubt pressure to be ‘real’ on these platforms if you want to be accepted, to fit in, to be part of a community. So if you are not being your true self, are you being real? If you are being real are you putting your business/work reputation in danger? But if you’re not, are you in danger of not being accepted? I can hear many of you now saying, “oh, who gives a (careful!) monkeys!” well there is the point! You might be surprised just who does give a monkeys (to keep it clean although untrue to myself).

I read an article today where one woman has just suffered a business loss because of her efforts to keep it ‘real’- she happened to tweet out  “I can’t wait to finish work” and “its wine o clock”. A potential and almost ‘done deal’ client decided to check out her social media streams to learn more about who she was/is and based on these tweets he pulled the project from her citing:  “I don’t want someone who is happy to finish work or has a drink problem”. The author of the article also said “I used to follow someone, who was always tweeting about how stupid his clients were.  He never named them, but would tweet what he called the stupid questions they were asking him” note  the “used to follow” he went on to say, “Is he free to do that if he wants to?  Yes (thankfully).  Would I recommend him to one of my clients or contacts, knowing he may insult them in that way?  Not a chance!”Last week I read an article by @Nikki Pilkington on the subject of Klout score and recruiting. Well actually I contributed a two liner to it when I was asked, as a recruiter would I consider the Klout scores of a candidate to influence their interview potential, in short I said no.   However, I do know of recruiters who will check out your digital footprint and allow it to influence their decision as to whether you are right for the interview/position, or who will try to determine your real understanding and passion of social media in order to fit a clients job spec,  “must have good understanding of social media and be passionate about using it and must be able to see the bigger picture and how it can impact a brand”.

Just need to say here, I DO NOT  as a recruiter for the SM environment use your digital footprints to ascertain the answers to these questions but I do ask  if you utilize any platforms and what is your understanding of it, I do ‘test’ your knowledge, experience and skills of SM platforms and tools if the job requirement demands this. I am not one for just taking a CV at face value so I will, prod you and test you whether on knowledge or technical skills where I can BUT I never judge your potential or suitability on your streams.BUT, there are those who would and unfortunately those that already DO, these people are existing clients and potential clients, they are potential employers, hell, even the organisers of SM meetups and events check out your digital footprint, as do some of your followers or linkedin connections and even your Facebook buddies and they judge you on it.

What is the answer to this issue?  It is not a new concept that perception in business is everything, the whole perception point is an accepted business strategy for any corporate vision. So do we need to be more careful with our new digital footprints and the perception we have created previously? But then if we stop being ‘ real’ are we at risk from being excluded from the communities on the platforms that we use?   Maybe ‘real’ in digital terms like everything in life is about being careful, watching what we say, what we do, the opinions we express, the stance we take on issues, presenting a front.Sort of takes the ‘fun’ out of social media don’t you think?

Maybe there would be no issue and thus no problem if those people who are checking out your digital footprint took them for what they are, a print you leave on a communication tool that is a social network as well as business one and encourages you to be real, show and express every emotion, reaction and opinion.If they themselves understand social media, work within it, supply a service around it and are passionate about using it, understand its use by others, and let’s not forget its value, surely they are the ones at fault and should be questioning their own actions and whether judgement by digital footprint is acceptable.

In real life terms and especially business, there is no getting away from the fact we as a whole community have created another way ‘to be judged’ ‘to be checked out’ and gave them the tools to do it- we just need to be careful we don’t give them ammunition to fire a weapon at us!What’s your position on this people?  would really like to know.


Article contributed by Pauleen Craknell

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May 20

How not to run a Business Twitter Account

Article contributed by Andrew Percival (aka. Laz) of LMT Social Media Consultancy

By now most businesses with a customer facing role will have stumbled upon the idea of a having a Twitter account. It is a great way to talk to your customers and garner feedback in a friendly and casual manner.

But not everyone has quite the hang of such a powerful tool for enhancing their brand.

Case in point;

Last week I had the misfortune to leave my Oyster card on the train to East Croydon. After ringing a friend to see if they could smuggle me theirs through the grating at the side of the station so I could get out they suggested I ask the station staff for help. Those of us who travel on our blighted rail network don’t really expect a lot from the staff so I felt I was clutching at straws in going to them for help.

But my cynicism was washed away when the well oiled machine of customer service at Balham station (where I had got off) sprung into action, managed to find my oyster card based on my vague description of where I was sitting and hold it for me so I could go to the end of the line and retrieve it.

Such fine work deserved  a reward so later that day I decided to broadcast my praise for the good people at Southern Trains  via the loudest medium I have at my disposal, Twitter.

This was easier said than done. Attempting to search for their official Twitter account only came up with two contenders, one train driver with a personal account and another who clearly wasn’t a fan of Southern Trains (and I’ll come back to that later.)

Speaking to the train driver he was pleased his colleagues had gone the extra mile and he pointed me in the direction of the official company account  although he did state “I think they’ve missed the point a little.” I gushed with laudation at Southern Trains and the next day I got a perfunctory reply.

Now, most celebrities I have on my Twitter feed rebroadcast praise from their  followers like attention starved teenagers via the retweet function. Southern Trains did not, a act I find quite surprising considering how precious unsolicited commendations are in social media.

When I receive messages of satisfaction and contentedness on the Twitter accounts I manage it feels like I’ve struck gold and I’m hammering away on the retweet button in a flash so all the world (and especially Google) can see.

One Twitter user who does understand the retweet function is the Anti-Southern Trains account. Clearly not a fan of their service this user recently ran a game amongst their followers whereby people would comment that they like Southern Trains less than whatever they found particularly disagreeable in their lives (usually Nick Clegg or some kind of genital injury!)

So, in not broadcasting good customer feedback when they get it and allowing their Twitter account to be buried underneath a torrent of (quite amusing) customer dissatisfaction I can agree with the redoubtable train driver when he said  “I think Southern Trains have really missed the point a little.”

Article contributed by Andrew Percival (aka. Laz) of LMT Social Media Consultancy

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May 09

The Top Four Annoying Social Media Personalities

Article contributed by @IamSilverFox (http://flavors.me/silverfox)

Recently I read an article about social media ‘breaking points’. The author was discussing issues they had had with certain social media habits. They listed issues like excessive swearing and the use of certain derogatory terms as their ‘breaking points’ i.e. the point at which they would unfollow someone on Twitter/Facebook.

Now because I am such an advocate of Twitter, its uses and limitless power in so many realms - including business, personal and social - I hate to have to do this, but the ‘breaking point’ article got me thinking. Behind these social ‘faux pas’ are the people who commit them. Therefore it’s only fair (and fun) to call the social media ‘personalities’ responsible out on their appalling behaviour. I’ve made it my duty as an active civilian within our ever expanding social media planet to make a listing of the top offending personalities. So without further ado:


The Name-Dropper Example: “Oh yes, I’ve partied with Prince Harry.”

The skinny: If you’ve met a celeb, an influential business personality or even a member of the royal family, you’re gonna want to tell people about it. It’s only natural and it’s also pretty cool for you to be able to share your experiences. I myself have boasted about meeting Pierre-Henri Raphanel (set the world’s speed record in a Bugatti Veyron SuperSport at 401km/hour). I mean, this is what social media is for, no? Well, yes, but no. There is a certain etiquette to the manner in which you should be expressing these celebrated meetings, i.e. don’t name-drop 20 times an hour. Excessive mentions will be seen as bragging and really, no-one likes a showoff. And we especially don’t care that you know someone, who knows someone, who is an extra in The Only Way is Essex.

The verdict: Tolerable when relevant, but unfollow worthy when OTT.
The Social Celeb

Example: Steven Holmes, aka, Kanye West bait. The skinny: It’s probably a little unfair of me to pinpoint Holmes as an example of this hugely irritating category seeing as it was never his intention to become the social media ‘celeb’ that he did. However, when Mr West follows you, you better be ready to wave obscurity out the door.

The issue here however is not the fame in itself, but how often, this tends to change the level and quality of interaction with the individual. Persnickety responses to follower engagement ensues, and more often than not, we have a social media Kim Kardashian on our hands, i.e. someone famous for nothing. Cue the social media ‘pack mentality’, i.e. “OMG Kanye’s following him! I NEED to follow him too!” The verdict: Highly irritating and a waste of valuable social media space when pompous and sadly, vacuous.


The Social Media ‘Royalty’ Example: Alexia Tsotsis, i.e. @alexia, journo for TechCrunch

The skinny: I love Alexia. She’s one of the funnier members of the Social Media Royal Family. However, Alexia shares her Princess of Social title with dozens of paupers. These paupers are often camouflaged as royalty via hundreds of thousands of followers.. and an original content to regurgitated rubbish ratio of 1:500. Again, the issue isn’t in the numbers, but the quality of engagement and content offerings. If you’re not at least partially generating discussion within your audience, then why are you online? Granted it isn’t humanly possible to keep up with 300 thousand different conversations (unless like some, you had a team Tweeting for you), but when engagement is limited to humorous witticisms with your colleagues or social media personalities of your own ‘calibre’ then what is the point?

The verdict: If you are part of the social scape, your success is determined via the feeling of attainability and usefulness. If you do not engage, there is no point. Unfollowed.
The Social Media Link Lover

Example: “Check this out: www.ilinktoomuch.com, and this www.ihavenooriginalcontentofmyown.com and this www.zerofreethinking.com” etc.The skinny: It is wonderful to share valuable content you’ve found online with your followers. I do this often, tweeting up to 6 or 7 links a day, with a brief description, or captivating commentary to garner attention. The problem with this social media personality is often, there are no opinions and no engagement re the links.

It’s one thing to share, but if I don’t know what you think of what you’ve tweeted then you’re as good as spam to me. What’s even worse are those links to sites with pay walls. See, why would you do that? If you’ve excited me enough to click on your link, now you’ve gone and ticked me right off because I’m curious and unsatisfied. And let’s be honest, most of us will not pay to see a single (or a dozen) articles that can probably be sourced from elsewhere for free.The verdict: Everything in moderation. Too much of anything is annoying and not enough of something is also pointless. Link moderately, discuss generously.


However, these are only MY top four picks. There is a host of other like social media personalities whom also succeed in ruffling my netizen feathers. These include ‘The Sarcastic Social Sorcerers’, ‘The Oh La La Lieutenants of Social’ and ‘The Social Media Reality Revelers’; not to mention ‘The Footy Socialite’, ‘The Social Smut Smurfs’ and many more. Have I missed any out? Which of these social media ‘breaking point’ personalities do you recognise? Which irritates you the most?

 

Article contributed by @IamSilverFox (http://flavors.me/silverfox)

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Feb 28

Recent Work: SEO and Social Media strategy implementation

2011 is turning out to be an exciting year! Plenty of new work in the pipeline and new opportunities presenting themselves.

I wanted to take the time out to let you know about one of the projects we’ve been working on recently though (among many others!)

The Client

MPW Window Cleaners is a local window cleaning company that has been established since 1984! They specialise in both residential window cleaning and commercial window cleaning (high rise office window cleaning using cherry pickers or abseiling techniques etc…)

You can check out their websites below:

MPW Residential Window Cleaners
MPW Commercial Window Cleaning

The Brief

We were commissioned to develop a tailored SEO and Social Media strategy for both the MPW website. The ideal end result would be for MPW to be able to reduce their Adwords bill and to be able to rely more fully on sustainable organic SEO traffic as well as Social Media channels to increase new business (and encourage repeat business)

What We Have Done

We conducted a full keyword analysis and review of the client’s current websites, implemented changes on their websites and setup a new Blog, which was fully integrated with their websites as well as their Facebook, Twitter and LinkedIn accounts which we also setup / optimised. On-going content distribution and social bookmarking (among other techniques) ensures an ever improving position for MPW.

We have updated the “Our Work” page on the Acuras website with a summary of this project also: http://www.acuras.co.uk/our-work#seo-social-media

Thanks for reading (as always!) and we look forward to seeing you again soon…

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